Campaign Overview
Industry: Mushroom Products
Market: USA
Platform: Facebook Ads
Objective: Purchase
Campaign Results
| Metric | Results |
|---|---|
| ROAS | 5.09X |
| Add to Carts | 19 |
| Purchases | 6 |
| ATC-to-Purchase Rate | 31.6% |
Key Performance Highlights
- 19 Add to Cart events
- 6 completed purchases
- 5.09X Return on Ad Spend
- Target market: United States
- Campaign focused on purchase conversions
Campaign Strategy
The campaign focused on moving users through the conversion funnel, from initial engagement and website visits to Add to Cart and completed purchases.
Campaign performance was monitored to identify the audiences and advertising elements generating stronger purchase intent, with optimization focused on improving conversion efficiency.
The Result
The campaign generated 19 Add to Carts and 6 purchases while achieving a strong 5.09X ROAS.
The results demonstrate how a focused Meta Ads strategy can generate measurable purchase activity and profitable advertising performance for a USA-based mushroom brand.