From $200 Test Budget to 498 Purchases: Scaling a Supplement Brand to 14.75 ROAS
Client: Supplement Brand
Market: USA
Platform: Facebook / Meta Ads
Objective: Drive online purchases and scale profitable sales
Campaign 1 — Initial 2-Day Test
The first campaign was launched with a focused objective of generating purchases while testing the offer, audience, creatives, and campaign structure.
| Metric | Results |
|---|---|
| Campaign Duration | 2 Days |
| Ad Spend | $200.81 |
| Purchases | 12 |
| Cost Per Purchase | $16.73 |
| ROAS | 12.55x |
The initial campaign delivered 12 purchases in just 2 days, with a $16.73 cost per purchase. The strong ROAS provided enough performance data and confidence to move toward a larger-scale campaign.
Campaign 2 — Scaling Campaign
After identifying a profitable campaign direction, the campaign was scaled to generate significantly more purchase volume.
| Metric | Results |
|---|---|
| Ad Spend | $5,332.82 |
| Purchases | 498 |
| Cost Per Purchase | $10.71 |
| ROAS | 14.75x |
🚀 The Scale-Up Result
The second campaign generated 498 purchases while reducing the cost per purchase to just $10.71.
Compared with the initial campaign:
- 12 → 498 Purchases
- $16.73 → $10.71 Cost Per Purchase
- 14.75x ROAS at scale
- $5,332.82 total ad spend in Campaign 2
Key Takeaway
This case study demonstrates how a structured Meta Ads testing approach can identify a profitable campaign and then transition into large-scale purchase generation for a USA supplement brand.
Test → Optimize → Scale → Generate More Purchases