From Clicks to Cash: Scaling a Casino Project to 5.3 ROAS with Facebook Ads
Overview A fast-growing online casino brand approached us to scale their paid acquisition using Facebook Ads Manager while maintaining profitability in a highly competitive and restricted niche. 🚧 Challenges Strict ad policies for gambling-related promotions High CPM due to competitive targeting Low initial conversion rates Difficulty in tracking real ROI (LTV vs CPA) 🎯 Objectives […]