Campaign Overview
Industry: Peptides
Market: United Kingdom
Platform: Facebook Ads
Objective: Purchase
Campaign Results
| Metric | Results |
|---|---|
| ROAS | 6X |
| Add to Carts | 79 |
| Purchases | 32 |
| Purchase Conversion Rate from ATCs | 40.5% |
Key Performance Highlights
- 79 Add to Cart events generated
- 32 completed purchases
- 6X Return on Ad Spend
- Targeted the United Kingdom market
- Campaign optimized toward purchase conversions
Campaign Strategy
The campaign was focused on moving potential customers through the full conversion funnel from initial engagement to Add to Cart and finally to completed purchase.
Performance data was analyzed to identify stronger-performing audiences, creatives, and campaign elements, allowing the campaign to focus more heavily on activities contributing to purchase conversions.
The Result
The campaign generated 79 Add to Carts and 32 purchases, while delivering an impressive 6X ROAS.
The strong progression from Add to Cart to completed purchase demonstrated meaningful purchase intent among the targeted UK audience and provided a solid foundation for further campaign optimization and scaling.