11.62x ROAS from Facebook Ads
Campaign Overview
Industry: Vape / E-Cigarette
Market: USA
Platform: Facebook Ads
Campaign Objective: Purchases
ROAS: 11.62x
We worked on a Facebook Ads campaign for a USA-based vape brand with a focus on driving qualified website traffic, Add to Cart activity, and completed purchases.
Campaign Results
| Metric | Result |
|---|---|
| ROAS | 11.62x |
| Purchases | 5 |
| Add to Carts | 7 |
| CTR | 1.15% |
| Market | USA |
| Platform | Facebook Ads |
Key Performance Highlights
🚀 11.62x ROAS
The campaign generated an impressive 11.62x Return on Ad Spend, delivering strong revenue efficiency from the advertising investment.
🛒 7 Add to Carts
The campaign generated 7 Add to Cart events, indicating strong purchase intent among users who engaged with the campaign.
💰 5 Purchases
The campaign successfully generated 5 completed purchases, contributing to the overall 11.62x ROAS.
📈 1.15% CTR
The campaign achieved a 1.15% Click-Through Rate, demonstrating solid engagement with the advertising creatives.
Campaign Strategy
Our campaign optimization focused on:
- Audience research and segmentation
- Creative and messaging testing
- Campaign performance monitoring
- Conversion-focused optimization
- Analyzing Add to Cart and Purchase events
- Continuous performance optimization based on campaign data
Final Results
11.62x ROAS
5 Purchases • 7 Add to Carts • 1.15% CTR
The campaign demonstrated the potential for Facebook advertising to generate measurable purchase activity and strong return on ad spend for a USA-based vape brand.