🧩 Client Overview
A health & wellness brand specializing in peptide-based products approached us to scale their online sales profitably while staying compliant with ad policies.
🎯 Objective
- Increase revenue while maintaining strong ROAS
- Scale ad spend without performance drop
- Build a consistent acquisition funnel
⚙️ Strategy Implemented
1. 🔍 Offer & Funnel Optimization
We refined the offer by:
- Creating bundles (Buy 2 Get 1 Free)
- Adding urgency (limited stock messaging)
- Optimizing landing page for higher conversion rate
2. 🎯 Audience Targeting
- Broad targeting (Advantage+ style campaigns)
- Interest stacking (biohacking, fitness, anti-aging)
- Retargeting warm audiences (website visitors, add-to-cart)
3. 🎨 Creative Strategy
We tested multiple angles:
- Problem-solution creatives
- UGC-style testimonial videos
- Before/after storytelling
- Educational content (benefits-focused, compliant messaging)
👉 Winning creatives focused on:
- “Energy boost & recovery”
- “Anti-aging support”
- “Performance enhancement”
4. 📊 Campaign Structure
- CBO campaigns for scaling
- ABO for testing new creatives
- Dynamic Creative Testing (DCT)
- Retargeting with high-frequency ads
📈 Results (60 Days)
- 💰 Ad Spend: $18,500
- 💵 Revenue: $96,200
- 📊 ROAS: 5.2x
- 🛒 Cost Per Purchase: ↓ 38%
- 📈 Conversion Rate: ↑ 2.4% → 4.9%
🔑 Key Learnings
- Creative testing is the #1 scaling factor
- Broad targeting outperformed detailed interests
- Compliance-friendly messaging is critical in this niche
- Retargeting drives 30–40% of total revenue
🧠 Scaling Framework
- Test 10–15 creatives weekly
- Kill losers fast (within 48–72 hrs)
- Scale winners with budget duplication
- Maintain strong backend (email/SMS follow-ups)
📢 Final Takeaway
With the right combination of creative testing, funnel optimization, and smart scaling, peptide brands can achieve 5X+ ROAS consistently on Facebook Ads—even in a restricted niche.