Social Media Marketing Package

 

 

 

 

Social Media Management Packages

Features	Basic Package Rs 19,999/- $159	Standard Package Rs 29,999/- $359	Professional Package Rs 39,999/- $499
General Services
Setting Goals	✅	✅	✅
Account Management	2 accounts	4 accounts	5  accounts
Hashtag Research	✅	✅	✅
Content Strategy Creation	✅	✅	✅
Facebook Management
Page Creation	✅	✅	✅
Facebook Cover and Profile Pic Creation	✅	✅	✅
Page Optimization	✅	✅	✅
Posting Per Week	2 posts	5 posts	10 posts
Facebook Story Creation	✅	✅	✅
Video Posting (Provided by Client)	✅	✅	✅
Page Monitoring	✅	✅	✅
Influencer Research	✅	✅	✅
Responding to Comments	✅	✅	✅
Competitor Analysis	❌	✅	✅
Instagram Management
Page Creation	❌	✅	✅
Page Optimization	✅	✅	✅
Posting Per Week	2 posts	5 posts	10 posts
Engagement Strategy	✅	✅	✅
Instagram Stories Creation	✅	✅	✅
Responding to Comments	❌	✅	✅
Link with Facebook Page	✅	✅	✅
IGTV Upload (Video Provided by Client)	✅	✅	✅
Competitors Analysis	❌	✅	✅
Outreach with Influencers	❌	✅	✅
LinkedIn Management
Profile Creation	❌	✅	✅
Profile Pic and Cover Pic Creation	❌	✅	✅
Profile Optimization	❌	✅	✅
Company Page Creation	❌	✅	✅
Posting Per Week	2 posts	5 posts	10 posts
Responding to Comments	❌	✅	✅
Relevant Group Joining	❌	✅	✅
Video Posting (Provided by Client)	❌	✅	✅
Creation of Showcase Page	❌	✅	✅
Invite Connection to Like Your Page	❌	✅	✅
Sharing in Groups	❌	✅	✅
YouTube Management
Channel Creation	❌	✅	✅
Channel Pic and Cover Pic Creation	❌	✅	✅
Video Optimization (6 videos)	❌	✅	✅
Thumbnail Creation	✅	✅	✅
Keyword Research	✅	✅	✅
Comment Moderation	✅	✅	✅
Playlist Creation	❌	✅	✅
Video Tags Creation	❌	✅	✅
Video Backlinks	❌	✅	✅
Video Promotion	❌	❌	✅
Additional Marketing Services
Instagram Marketing	✅	✅	✅
Facebook Marketing	✅	✅	✅
Twitter Marketing	✅	✅	✅
LinkedIn Marketing	✅	✅	✅
YouTube Marketing	✅	✅	✅
Advertisement Support (Professional Package Only)
Targeted Ad Creation (Up to 6 Ads/month)	❌	❌	✅
Ad Testing	❌	❌	✅
Campaign Structure Optimization	❌	❌	✅
Remarketing	❌	❌	✅
Detailed Monthly Reporting	❌	❌	✅
Enhanced Social Media Management (Professional Package Only)
Facebook Analytics Tracking	❌	❌	✅
Increasing Followers (30 on each platform)	❌	❌	✅
Monthly Performance Review Meetings	❌	❌	✅
Support Services (Professional Package Only)
Chat, Phone, Email Support	❌	❌	✅
Project Management Tool Tracking	❌	❌	✅

 

Benefits of a Social Media Marketing Package:

• Consistency : Regular posting and engagement build brand recognition and loyalty.
• Increased Engagement : Responding to comments and messages builds relationships with customers.
• Enhanced Visibility : Strategic use of hashtags and ads helps grow your audience and boost discoverability.
• Cost-Effective : Packages are often more affordable than hiring in-house social media staff.
• Measurable Results : Analytics reports allow you to track your return on investment (ROI) and make data-driven decisions.

 

Components of a Social Media Marketing Package:

1. Account Setup & Optimization

Purpose : For businesses starting fresh on social media, this includes setting up and optimizing social media profiles on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.

Deliverables :

– Profile and cover image design.
– Bio, business info, and contact details setup.
– Platform-specific optimization (e.g., keywords, hashtags, etc.).

2. Content Creation

Purpose: Creating and designing engaging, shareable posts that align with your brand’s voice and goals.

Types of Content :
– Images, videos, carousels, GIFs, and infographics.
– Customized posts with brand logos, colors, and fonts.
– Content calendar planning to ensure consistency.

3.  Content Posting & Scheduling

Purpose : Scheduling posts at optimal times for maximum engagement across platforms. This may include daily, weekly, or monthly content posting.

Deliverables :
– Use of social media management tools like Buffer or Hootsuite.
– Posting frequency as per the package (daily, 3x a week, etc.).
– Platform-specific strategies for timing and hashtags.

4. Community Management

Purpose : Engaging with followers by responding to comments, messages, and reviews in a timely manner to build relationships and foster trust.

Deliverables :
– Monitoring and responding to comments/messages.
– Engaging with users by liking, sharing, and replying.
– Crisis management and reputation monitoring.

5.  Hashtag Strategy

Purpose : Identifying and using relevant hashtags to increase reach and discoverability of posts, especially on platforms like Instagram and Twitter.

Deliverables :
– Researching trending and relevant hashtags.
– Creating custom brand-specific hashtags.
– Implementing hashtags in posts for better visibility.

6.  Social Media Advertising

Purpose : Running paid ad campaigns on platforms like Facebook, Instagram, LinkedIn, or Twitter to reach a larger or more targeted audience.

Deliverables :
– Audience research and targeting setup.
– Ad creation (text, images, videos).
– Campaign management and optimization.
– Analytics and reporting on ad performance (clicks, conversions, reach).

7.  Analytics & Reporting

Purpose: Tracking the success of social media efforts to measure performance, identify trends, and make data-driven adjustments.

Deliverables :

– Monthly or bi-weekly performance reports.
– Tracking key metrics like engagement, reach, impressions, and follower growth.
– Recommendations for strategy improvement based on data.

8. Influencer Marketing (Optional Add-On)

Purpose : Partnering with influencers to promote your brand to their followers, boosting credibility and visibility.

Deliverables :

– Identifying relevant influencers.
– Managing collaborations and campaigns.
– Tracking performance metrics.

9. Contest & Giveaway Management

Purpose : Running social media contests or giveaways to boost engagement, grow followers, and generate leads.

Deliverables :

Designing and planning the contest/giveaway.

Managing the execution (rules, entry methods, winner selection).

Tracking participation and results.