Google Ads Case Study

Campaign Overview

A recent Google Ads campaign was launched with a hyper-targeted strategy focused solely on Exact Match keywords. This approach was designed to drive highly qualified traffic by ensuring that ads appeared only for users searching specific, predefined terms—delivering relevance, strong engagement, and optimal budget use.

Objective

The primary goal was to:

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  Maximize click-through rates (CTR) by aligning closely with user search intent.

• Control cost-per-click (CPC) through precise targeting.

• Drive traffic that is highly interested and aligned with the brand’s offerings.

Campaign Details

• Campaign Duration: March 14 – April 12, 2025 (30 Days)

• Match Type Used: 100% Exact Match

• Ad Group Count: 1 centralized group for focused management

• Total Impressions: 23,700

• Total Clicks: 3,430

• Total Spend: ₹104,000

• Average CPC: ₹30.28

• Click-Through Rate (CTR): 14.48%

Execution Strategy

The campaign’s foundation was based on:

• Pre-selected high-intent keywords tailored to match the user’s direct queries.

• Streamlined ad copy reflecting the keywords exactly, improving ad relevance and Quality Score.

• A focused, clean structure under one ad group to maintain control and consistency.

• All keywords were Exact Match, which minimized irrelevant clicks and maximized engagement with genuinely interested searchers.

Keyword Performance Highlights

The campaign saw strong performance across individual keywords:

Many keywords achieved a CTR of over 25%, showcasing the effectiveness of the Exact Match strategy in reaching the most relevant audience.

Performance Breakdown

The CTR achieved is significantly higher than typical industry benchmarks, indicating that the ad copy and keyword targeting were precisely tuned to the audience’s intent.

Strategic Outcomes

✅ High CTR Through Precision Targeting

The use of Exact Match keywords allowed the campaign to reach users with clearly defined intent, resulting in strong CTRs across the board. This strategy minimized wasted impressions and ensured that every click had meaningful potential.

✅ Controlled Budget with Optimized CPC

With an average CPC of ₹30.28, the campaign maintained cost efficiency while competing in a highly targeted space. This approach delivered over 3,400 qualified visits within the campaign budget.

✅ Focused Ad Group for Easy Management

Managing the campaign through a single ad group allowed for tighter oversight, better keyword control, and easier optimization of ad copy and bidding strategies.

Next Steps: Scaling Success

Building on the successful performance of this campaign, the following steps are recommended for further growth:

1. Expand Using Similar Exact Match Keywords
   Add more high-intent keywords that mirror the language customers use when ready to take action.

2. Segment Into Single Keyword Ad Groups (SKAGs)
   To push performance further, separating top-performing keywords into individual ad groups can improve ad relevance and Quality Score.

3. Duplicate and Localize Winning Ad Sets
   Use the best-performing keywords and ad sets to create localized versions for geo-targeted audiences.

4. Refine Ad Copy With Performance Insights
   Use keyword-level CTR data to evolve ad copy based on what messaging resonates most.

5. Scale Budget on Proven Terms
   Allocate a larger share of the budget to keywords and ad groups showing the highest CTR and most engaged traffic.

Conclusion

This campaign demonstrated the power of Exact Match keyword strategy in driving high-quality, cost-effective traffic. With a thoughtfully crafted structure, optimized bidding, and a strong CTR across the board, it sets a strong foundation for future performance-focused search campaigns.

The results validate that precision targeting, paired with consistent ad messaging, can yield significant gains in reach and engagement—even within a single ad group structure.