Client Overview: Our client, a growing eCommerce brand, aimed to scale their Amazon sales but faced challenges with low visibility and high competition. They sought to increase their organic rankings, improve conversions, and maximize ad efficiency.
Challenges:
- Low organic ranking for key products.
- High advertising costs with low returns.
- Low traffic and session rates.
- Lack of optimized product listings.
Our Approach: To address these challenges, we implemented a two-pronged strategy: Amazon SEO Optimization & PPC Advertising.
Phase 1: Amazon SEO Optimization
- Keyword Research & Optimization:
- Conducted in-depth keyword research to identify high-volume, relevant search terms.
- Integrated keywords into product titles, bullet points, descriptions, and backend search terms.
- Listing Optimization:
- Enhanced product titles, bullet points, and descriptions for readability and engagement.
- Created compelling A+ Content with high-quality images and comparison charts.
- Optimized pricing strategy based on competitor analysis.
- Review & Rating Management:
- Implemented an automated email sequence for post-purchase follow-ups.
- Encouraged verified customer reviews to build trust and improve conversions.
Phase 2: Amazon PPC Advertising
- Campaign Structuring & Bidding Strategy:
- Launched Sponsored Product, Sponsored Brand, and Sponsored Display Ads.
- Utilized auto and manual campaigns to optimize performance.
- Adjusted bids based on ACoS (Advertising Cost of Sales) and ROAS (Return on Ad Spend).
- A/B Testing & Optimization:
- Conducted A/B testing on ad creatives and keywords.
- Paused underperforming ads and scaled profitable campaigns.
- Implemented negative keywords to reduce wasted ad spend.
- Performance Tracking & Scaling:
- Monitored sales, click-through rates (CTR), and conversion rates daily.
- Adjusted budgets dynamically based on seasonal trends and competitor activities.
Results Achieved:
- Sales Growth:
- Sales increased by over 30,000% over the campaign duration.
- Monthly revenue doubled within the first 90 days.
- Traffic & Sessions:
- Website sessions improved significantly, with a 20,000% increase in total visitors.
- Click-through rate (CTR) improved by 50%.
- Advertising Performance:
- ACoS reduced by 40%, leading to more profitable ad spend.
- ROAS increased by 300%.
Conclusion:
By combining effective SEO strategies with data-driven PPC campaigns, we successfully transformed our client’s Amazon store into a high-performing sales channel. Optimizing listings for organic search, improving ad efficiency, and leveraging data analytics were key factors in this success.