Akshay Rohida – SEO Consultant & PR Consultant
BNI Member – 2018 to 2020 (BNI Samudra, South Goa)
Since from 6 Years I am into SEO. We have mainly B2b and B2c Clients Globally.
Connect Akshay Rohida
What We do in SEO Consultancy?
1. Website Audit
Analyzes the current state of a website to identify areas for improvement.
Reviews factors like site structure, loading speed, mobile-friendliness, content quality, and user experience.
2. Keyword Research
Identifies the most relevant keywords or phrases that target audiences are searching for.
Looks for high-traffic, low-competition keywords to maximize ranking opportunities.
3. On-Page SEO
- Optimizes individual pages of a website by enhancing elements like:
- Title tags
- Meta descriptions
- Headings (H1, H2, etc.)
- Image alt texts
- URL structure
- Internal linking
4. Technical SEO
Ensures the website is technically optimized for search engines to crawl and index properly.
- XML sitemaps
- Robots.txt files
- Website speed optimization
- HTTPS security
- Structured data and schema markup
5. Content Strategy
- Develops or improves content based on search intent and keyword relevance.
- Recommends blog posts, articles, product descriptions, or landing pages to attract organic traffic.
6. Link Building
- Works to obtain high-quality backlinks from authoritative websites to boost a site’s domain authority and trust.
- Engages in outreach, guest blogging, and partnerships to earn backlinks.
7. Local SEO
- Helps businesses that serve specific geographic areas improve their local search presence.
- Optimizes Google Business Profile, local listings, and encourages customer reviews.
8. Monitoring and Reporting
- Tracks the effectiveness of SEO efforts through analytics tools (like Google Analytics, Search Console).
- Regularly updates clients on traffic, keyword rankings, conversions, and ROI.
9. Competitor Analysis
- Studies competitors’ SEO strategies to identify strengths and weaknesses.
- Uses insights to adjust and refine the SEO approach.
10. SEO Tools and Platforms
SEO consultants frequently use tools like
- Google Analytics
- SEMrush
- Ahrefs
- Moz
- Screaming Frog
SEO consultants can work as freelancers, part of digital marketing agencies, or in-house for larger organizations, helping drive long-term growth through organic search.
If you’re looking to hire one or become one, I can provide more details on what to expect or how to get started!
Akshay Rohida – PR Consultant
A PR (Public Relations) consultant is a professional who helps organizations manage their reputation and communicate effectively with their target audiences. They work to create and maintain a positive public image for their clients by developing and executing communication strategies, handling media relations, and managing crises.
What a PR Consultant Does?
1. Strategic Communication Planning
Develops comprehensive communication plans that align with the client’s business goals.
– Identifies key messages and target audiences to ensure that the right people receive the right message at the right time.
2. Media Relations
Builds and maintains relationships with journalists, bloggers, and influencers to secure media coverage for the client.
– Drafts press releases, pitches, and media kits to generate publicity.
– Coordinates interviews, press conferences, and media briefings.
3. Reputation Management
Helps clients maintain a positive reputation by managing public perception.
Monitors media mentions, social media, and public sentiment to identify any potential issues.
Engages in proactive reputation building and works to minimize damage when negative stories arise.
4. Crisis Communication
– Develops crisis communication plans to prepare clients for potential challenges (e.g., scandals, product recalls, legal issues).
– Provides immediate support during a crisis by crafting official statements, managing media inquiries, and controlling the narrative.
– Works to restore the brand’s image post-crisis.
5. Content Creation
- Produces a wide range of content to promote the client’s message, including:
- Press releases
- Speeches
- Blog posts
- Articles
- Social media content
- Ensures consistency and alignment with the brand’s tone and message.
6. Event Management
- Organizes and promotes events such as product launches, media events, press conferences, or community outreach initiatives.
- Coordinates with the media to ensure coverage of events and boosts the brand’s visibility.
7. Brand Storytelling
– Works with the client to shape and tell the brand’s story in a compelling way.
– Uses storytelling to create emotional connections with the audience, building trust and loyalty.
8. Social Media Management
– Helps clients craft their social media strategy and manages their presence across platforms like Twitter, Instagram, LinkedIn, and Facebook.
– Monitors conversations about the brand online and engages with followers to foster a positive public image.
9. Influencer Relations
– Identifies and works with influencers and opinion leaders who can amplify the client’s message to a larger audience.
– Builds partnerships with influencers for campaigns, product promotions, or endorsements.
10. Internal Communications
– Works on communication strategies to ensure employees are informed and engaged with the organization’s goals and values.
– Drafts internal newsletters, memos, or intranet content to improve employee relations.
11. Measuring and Reporting Results
– Uses tools like media monitoring and analytics to track the effectiveness of PR campaigns.
– Measures key performance indicators (KPIs) like media impressions, social media engagement, website traffic, and brand sentiment.
– Regularly reports progress to the client and adjusts strategies as needed.
12. Stakeholder Relations
Manages communication with key stakeholders, including investors, partners, government entities, and the general public.
Helps build and maintain trust and transparency with stakeholders.
13. Thought Leadership
Positions the client or company executives as thought leaders in their industry by securing speaking opportunities, writing op-eds, and publishing expert commentary.
14. Crisis Prevention
- Works proactively to identify potential reputational risks and implements measures to prevent crises before they happen.
- PR consultants are essential for organizations of all sizes, from
- startups to large corporations, as they help navigate public perception, manage relationships with key stakeholders, and protect the company’s image during crises.
Sectors We Work for PR Consultancy
- Corporate PR: Managing the reputation of a company or brand.
- Non-Profit PR: Raising awareness and promoting the goals of charitable organizations.
- Entertainment PR: Managing the public image of celebrities, artists, or entertainment companies.
- Political PR: Shaping the public perception of political candidates, parties, or policies.
Whether working independently, as part of a PR agency, or in-house for an organization, PR consultants are key players in shaping how the public views a company, brand, or individual.
Call/ Whatsapp – +917620047123
email – contact@growyourbrand.org
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